Assistant, Senior Brand

Website Universal Robina Corporation

Grow beyond UR job with URC!

Universal Robina Corporation is looking for Senior Brand Assistant – BUILD.

The Senior Brand Assistant facilitates the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.

What are the Roles and Responsibilities?

  • Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer’s shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
  • Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
  • Innovation: Ability to think “outside the box” using insights derived from consumer shopper and suage habits and from a thorough understanding of the product’s manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
  • Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand’s communication strategy.
  • Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

  • Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
  • At least 2 years of working experience in brand marketing in an FMCG set-up
  • Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
  • Full time position is available. 


Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack ‘n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. URC’s key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities.


  • We offer multi-industry and International exposure. URC is the major player in various food, agricultural and industrial sectors with a powerful presence throughout the ASEAN Regions.
  • We advocate a culture of success. URC empowers its people to become holistic individuals and socially responsible leaders.
  • We are committed to promoting learning and development. URC provides exciting experiences for its people to maximize their potentials and hone their talents. We bring the best in our people and offer them a rewarding career.


Delight everyone with good food choices.


  • Put people first. We care, cultivate trust, and listen without judgement
  • Own it. We take initiative to unlock opportunities.
  • Dare to do. We champion experimentation and incubate new ideas.
  • Move forward fast. We see the big picture and learn along the way.


We are a sustainable global enterprise of world class talent. Giving everyone access to high quality planet-friendly products. Enhancing the lives of our employees, customers, consumers, and communities.


  • Permanent Hybrid Set-up (for Head Office vacancies)
  • Allowances (i.e. Rice Subsidy, Christmas, Medicine, and Uniform)
  • Group Life Insurance
  • Health Insurance Plan
  • Annual Physical Examination
  • Annual Vacation and Sick Leaves, with Leave Conversion for Unused Leaves
  • Emergency, Bereavement, and Nuptial Leave
  • Salary Increase
  • Learning & Growth (Trainings)
  • Employee Engagement Activities
  • Health & Wellness Programs
  • Sponsored Company Events and Activities
  • Free Parking
  • Special Employee Discounts on Gokongwei Group of Companies
  • Local and International Exposure and Opportunities

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

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